The article mentions the lackluster revenues from the lottery compared to predictions, and how higher payouts (and thus, lower returns) will be used to bring in more customers.
A couple of highlights:
States including Georgia, Oklahoma and South Carolina have enacted laws that prohibit substituting lottery dollars for money that would have otherwise gone to education. But such laws have not stopped legislators.Somehow, that sounds familiar.
States are also trying to bolster the number of “core” players, according to interviews with lottery officials in several states. Such players typically represent only 10 percent to 15 percent of all players but account for 80 percent of sales, according to Independent Lottery Research, which does research and marketing for state lotteries.I wonder. Will targeting that demographic be a regressive or progressive revenue grab?
It's definitely worth a read. H/T: JLF LockerRoom.